Strategy work
For established founders, executives and experts who want their next chapter to be clear. We start with positioning and strategy.
See how we workBusiness strategy for established founders and experts
Your work is bigger than the way you describe it.
You've spent years getting very good at something. The people who already know you can see it. New people often can't. I help you name the future your work is building, then turn that into clear positioning, a strategy you can act on, and systems AI can use in your voice.
We start with a conversation.
Chief AI Officer, Human First Media
The work
People who already know you can see it. New people often can't.
That is usually the problem. The work is strong. The words around it have not caught up. I help you say it clearly, then build a plan you can act on.
How we begin
Three simple steps
- 01
Book a strategy call
Send a short note and we'll set a time. This is a paid working conversation, not a sales pitch.
- 02
We talk about your work
You tell me about the business, the future it is building, and what feels unclear.
- 03
We decide the next step
If a deeper engagement is the right move, we plan it together. If it isn't, you'll still leave with a clearer picture.
Why people trust this work
A long public record
AOL NetFind
Selling banner ads for AOL NetFind.
Chicago Tribune
National Evangelist, Interactive Media, Chicago Tribune, 1997 to 1999.
Since 1998
I have been helping people explain and grow their work ever since.
Press and television
My work and analysis have appeared in CNN, CNBC, ABC News, CBS News, Bloomberg, Adweek, Advertising Age, Yoga Journal and the San Francisco Chronicle.
900 podcast interviews
I have conducted over 900 podcast interviews as a host and producer, and I built a Top 100 iTunes podcast.
AI systems since October 2024
I have been building AI systems since October 2024.
Practice under pressure
I am a 3rd Degree Master Black Belt and Self Defense Instructor. I teach strategy the way I teach on the mat: one calm step at a time.
Ways we work
Strategy first. Then the words and the systems.
Client Positioning Session
One working session to find the future your work is building and the words that carry it. You leave with approved positioning and a packet in your voice.
Book a strategy callIn the press
Words already on the record
“It costs so much to build a brand online...”
“It keeps users engaged, so it keeps our site sticky. We've already turned browsers into buyers.”
437%
Online sales growth after the site relaunch.
Source: Multichannel Merchant
$1M+
Online sales passed $1 million in April 1999.
Source: Multichannel Merchant
Start here
Book a strategy call
If you want to work together, we start with a paid strategy call. It is a working conversation about your business, the future your work is building, and whether a deeper engagement is the right next step.